Life at Tinder — Style Guide

The design system for lifeattinder.com — Client-First 2.0, token-driven, rebrand-ready.

Tinder Brand Tokens

Live design tokens (Webflow variables). These swatches are variable-bound: a rebrand token swap updates this page automatically.

Brand / Primary — #fd267d

Brand / Secondary — #ff7854

Neutral / Dark — #252a33

Neutral / Mid

Neutral / Light

Neutral / Lightest — #f0f2f4

Neutral / Lighter — #eeeeee

Neutral / White — #ffffff

Neutral / Black — #000000

Font / Heading — Suisseworks · The quick brown fox jumps over the lazy dog

Font / Body — Proxima nova · The quick brown fox jumps over the lazy dog

Font / Body Bold — Proxima nova 700 · The quick brown fox jumps over the lazy dog

Font / Body Regular — Proxima nova 400 · The quick brown fox jumps over the lazy dog

Typography

HTML Headings Tags
HTML tags define default Heading styles.

All H1 Headings

Heading 1

All H2 Headings

Heading 2

All H3 Headings

Heading 3

All H4 Headings

Heading 4

All H5 Headings

Heading 5

All H6 Headings

Heading 6

Heading Classes
Heading classes when typography style doesn't match the default HTML tag.

heading-style-display — hero/tag-h1 scale

heading-style-display — The quick brown fox jumps over the lazy dog

heading-style-h1

Heading-style-h1

heading-style-h2

Heading-style-h2

heading-style-h3

Heading-style-h3

heading-style-h4

Heading-style-h4

heading-style-h5

Heading-style-h5 — card heading (1.5rem Body Bold, by design)

heading-style-h6

Heading-style-h6

Other HTML Tags
HTML tags define default text styles.

All Paragraphs

All Links

All Block Quotes

Block Quote

All Unordered Lists

No bullet list
No bullet list

All Unordered Lists

No bullet list
No bullet list

All Ordered Lists

No bullet list
No bullet list
No bullet list

Text Sizes
Text sizes classes when typography size doesn't match the default HTML tag.

text-size-large

text-size-medium

text-size-regular

text-size-small

text-size-tiny

text-size-xlarge

text-size-xlarge — The quick brown fox jumps over the lazy dog

Text Weights
Text weight classes when typography weight doesn't match the default HTML tag.

text-weight-xbold

text-weight-xbold (800)

text-weight-bold

text-weight-bold (700)

text-weight-semibold

text-weight-semibold (600)

text-weight-medium

text-weight-medium (500)

text-weight-normal

text-weight-normal (400)

text-weight-light

text-weight-light (300)

Text Styles
Text style classes when typography style doesn't match the default HTML tag.

text-style-italic

text-style-strikethrough

text-style-allcaps

text-style-nowrap

text-style-quote

text-style-link

text-style-2lines

text-style-3lines

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

text-style-muted

text-style-tagline

Text Alignment
Text alignment classes when typography alignment doesn't match the default HTML tag.

text-align-left

text-align-center

text-align-right

Rich Text

text-rich-text

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

This is a block quote

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

This is a link inside of a rich text

List item
List item
List item

List item
List item
List item

Rich text (nested tag styles)

blog-post_rich-text (rich text)

Heading 2

Heading 3

Heading 4

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Item A
Item B
Item C

job-details_rich-text (rich text)

Heading 2

Unordered list

Item A
Item B
Item C

job-details_rich-text is-left

Heading 2

Unordered list

Item A
Item B
Item C

Tindership Testimonial RTB

Heading 2

Heading 4

Tindership Testimonial RTB is-engineering

Heading 2

Heading 4

Engineering RTB (rich text)

Heading 2

Heading 3

Heading 4

Heading 5

Block quote

Item 1
Item 2
Item 3

Item A
Item B
Item C

Headings & display

Heading 6

Heading 6 — The quick brown fox jumps over the lazy dog

heading-eyebrow

heading-eyebrow — The quick brown fox jumps over the lazy dog

heading-overlay

heading-overlay is-black

heading-overlay JD H3

Body & utility text

Large Text

Large Text — The quick brown fox jumps over the lazy dog

text-style-paragraph

text-style-paragraph — The quick brown fox jumps over the lazy dog

bold (see note)

Bold — sample skipped: duplicate style name (.bold vs .large-text.bold) is ambiguous via API; apply the global Bold class to this paragraph manually in the Designer

job-details_inclusion-heading is-proxima

job-details_inclusion-heading is-proxima — The quick brown fox jumps over the lazy dog

Navigation & footer

navbar_link

navbar_link — The quick brown fox jumps over the lazy dog

navbar_link is-nav

navbar_link is-nav — The quick brown fox jumps over the lazy dog

footer_legal

footer_legal — The quick brown fox jumps over the lazy dog

footer_legal is-link

footer_social-link

Cookie Link

Cookie Compliance

Blog & cards

blog-card_link

post_meta

post_meta is-below-link

Button is-category

button is-category

blog-filters_checkbox

blog6_featured-item-content

blog6_featured-item-link

Job board & details

job-board_position-name

job-board_position-name — The quick brown fox jumps over the lazy dog

job-board_posting-title

job-board_posting-title — The quick brown fox jumps over the lazy dog

job-board_filter-button

job-board_clear-filters

job-board_search-input

job-board_search-input (form input class, sampled on a div)

job-board_hot-wrap

job-board_location-toggle-alt

job-details_details-text

job-details_details-text — The quick brown fox jumps over the lazy dog

job-details_details-wrap

job-details_answer

job-details_answer — The quick brown fox jumps over the lazy dog

job-details_detail-flex

job-details_icon-text

job-details_icon-text — The quick brown fox jumps over the lazy dog

job-details_inclusion-heading

job-details_inclusion-heading — The quick brown fox jumps over the lazy dog

Heading 2 is-jd

Heading 2 is-jd — The quick brown fox jumps over the lazy dog

job-details_answer is-small

job-details_answer is-small — The quick brown fox jumps over the lazy dog

Tinderships & engineering

Tindership Name

Tindership Name — The quick brown fox jumps over the lazy dog

Tindership Role

Tindership Role — The quick brown fox jumps over the lazy dog

Tindership Story

Tindership Story — The quick brown fox jumps over the lazy dog

Tindership Pull Quote

Tindership Pull Quote — The quick brown fox jumps over the lazy dog

eng-facts_stat

eng-facts_stat — 87%

eng-facts_text

eng-facts_text — The quick brown fox jumps over the lazy dog

eng-facts_wrap

CTAs (IX2-bound — do not rename)

Slider Link

Slider Div

locations_dropdown

UI Elements

Buttons

button

Button

Other UI Elements

tab-link

category-filter-link

slider-arrow

Tags
Linkable labels that categorize or highlight information on cards, products and posts

tag

Tag

tag

is-text

Tag

tag

is-alternate

Tag

tag

is-text

is-alternate

Tag

Form Elements

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

To use Forms on a dark background, simply use the add-on class is-alternate

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Icons (Image)

icon-height-xxsmall

icon-height-xsmall

icon-height-small

icon-height-medium

icon-height-large

icon-height-xlarge

icon-height-custom1

icon-1x1-xxsmall

icon-1x1-xsmall

icon-1x1-small

icon-1x1-medium

icon-1x1-large

icon-1x1-xlarge

icon-1x1-custom1

Icons (HTML Embed)
HTML embed icons enable you to control icon color on hover.

icon-embed-xxsmall

icon-embed-xsmall

icon-embed-small

icon-embed-medium

icon-embed-large

icon-embed-xlarge

icon-embed-custom1

Styling handles— migrated from the Hidden draft page (share embeds, legacy testimonial, hover states)

stylablebuttons

Testimonial Name is-black

— Testimonial Name is-black, with Thin span

navbar_link Wrap

Big Testimonial

Radius

Large
‍Large radius is applied to elements which are 1 or 2 columns in width.

Medium
‍Medium radius is applied to elements which are between 2 and 3 columns in width.

Small
‍Small radius is applied to elements which are smaller than 4 columns in width.

Effects

Box Shadows
‍Shadows allow you to add depth and realism to designs by positioning elements on a z-axis.

shadow-xxsmall

shadow-xsmall

shadow-small

shadow-medium

shadow-large

shadow-xlarge

shadow-xxlarge

Structure Classes

Defined and flexible core structure we can use on all or most pages.

page-wrapper

main-wrapper

container-small

container-medium

container-large

padding-global

padding-section-small

padding-section-medium

padding-section-large

button-group

Max Widths

Use the max-width CSS property to contain inner content to a maximum width.

max-width-full

max-width-full-tablet

max-width-full-mobile-landscape

max-width-full-mobile-portrait

max-width-xxlarge

max-width-xlarge

max-width-large

max-width-medium

max-width-small

max-width-xsmall

max-width-xxsmall

Paddings

Direction Classes

padding-bottom

padding-top

padding-vertical

padding-horizontal

padding-left

padding-right

Size Classes

padding-0

padding-tiny

padding-xxsmall

padding-xsmall

padding-small

padding-medium

padding-large

padding-xlarge

padding-xxlarge

padding-huge

padding-xhuge

padding-xxhuge

padding-custom1

padding-custom2

padding-custom3

Margins

Direction Classes

margin-bottom

margin-top

margin-vertical

margin-horizontal

margin-left

margin-right

Size Classes

margin-0

margin-tiny

margin-xxsmall

margin-xsmall

margin-small

margin-medium

margin-large

margin-xlarge

margin-xxlarge

margin-huge

margin-xhuge

margin-xxhuge

margin-custom1

margin-custom2

margin-custom3

Spacers

Unified spacer system for the project.

spacer-tiny

spacer-xxsmall

spacer-xsmall

spacer-small

spacer-medium

spacer-large

spacer-xlarge

spacer-xxlarge

spacer-huge

spacer-xhuge

spacer-xxhuge

Utility Classes

Useful utility classes we like to use in most of our projects to build faster.

hide

This element is hidden

hide-tablet

hide-mobile-portrait

hide-mobile-landscape

overflow-visible

overflow-hidden

overflow-auto

overflow-scroll

pointer-events-auto

pointer-events-none

layer

spacing-clean

align-center

z-index-1

z-index-2

display-inlineflex

margin-top-auto

aspect-ratio-square

aspect-ratio-portrait

aspect-ratio-landscape

aspect-ratio-widescreen

inherit-color