Brand Marketing Manager



Location

West Hollywood, California



Department

Marketing



Job Type

Full Time



Focus

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Our Values:

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

As Brand Marketing Manager on the Global Brand team you will support Tinder’s brand marketing efforts to break into and fuel culture in the US. This role will be both creative and executional: helping to spot and identify key cultural moments and conversations for Tinder to explore, while also helping the team with day-to-day responsibilities to drive campaigns forward. The right candidate is a Gen Z expert who is on the pulse of US culture and trends.

This role will operate out of our LA office in a hybrid work environment which will require in office presence 3x a week.

In this role you will:

Develop, implement, and execute the marketing strategy to position Tinder in the US
Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics
Work cross-functionally and establish relationships with PR, Business Development, Social Media, Partnerships, Product, Design, and Content Teams to strengthen ideas and creativity and build well-rounded and effective campaigns
Plan and implement innovative ideas to promote Tinder’s brand and achieve campaign metrics
Support creative agency relationships and align the overall communication strategy with key partners
Be fully knowledgeable on the Gen Z audience, pop culture and stay current on the cultural calendar within the US
Set, communicate, and maintain timelines, budgets, and priorities on every project
Monitor market trends both within the dating category as well as outside to generate insights for the localization of the Tinder brand narrative

We're looking for:

Bachelor's degree (business, communications, advertising, media, or related field preferred)
5+ years of proven experience with brand strategy
Experience working with small and large agencies, from leading briefs to 360 execution and delivery
Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis
Innovative mind with a highly developed curiosity to try and test new things -- Excellent project management skills and execution abilities
Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment
Thrive in a fast-paced environment, and high comfort level with ambiguity, and adapting to change
Organized, attentive to detail, and proactively takes initiative
Outstanding verbal and written communication skills

As part of the team, you'll enjoy:

Unlimited PTO (with no waiting period), 10 annual Wellness Days
Time off to volunteer and charitable donations matched up to $15,000 annually
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, BetterHelp, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder Gold

Salary Range:

$106,000

$127,000

a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

Apply for this role

Share this role

We don’t just

accept

difference, we

celebrate

it

Learn more about inclusion at Tinder

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.