Marketing manager FR & Benelux (Culture & social)

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Where you’ll work:

In this role, you will:

• Partner closely with the Senior Marketing Manager France & Benelux to shape and execute bold marketing strategies and integrated go-to-market plans for the French market.
• Take the lead on Social Media as a central part of the role: fuel creator- and community-first content ideas, build reactive moments around trends and cultural conversations, and coordinate closely with our social media agency to deliver best-in-class, platform-native content.
• Lead and support the activation of 360° brand campaigns that push Tinder’s narrative forward and resonate deeply with our audience.
• Work cross-functionally with PR, Media, Legal, and agency teams to strengthen creative ideas and deliver campaigns that feel culturally relevant and truly holistic.
• Collaborate with Consumer Insights and Analytics teams to set campaign goals, analyze performance, and translate learnings into actionable next steps.
• Bring fresh thinking to life through innovative, high-impact ideas — from social-first concepts to experiential activations and guerilla moments.
• Support the operational roll-out of local events and brand experiences (from ideation to logistics to on-the-ground execution).
• Build and nurture brand partnerships with the Business Development team to amplify Tinder’s presence across culture, lifestyle, and entertainment.
• Stay plugged into Gen Z culture — from emerging creators to memes, drops, and cultural movements — and infuse those insights into every project.
• Conduct ongoing competitive analysis and category monitoring to identify opportunities for differentiation and innovation.
• Keep projects on track by managing timelines, budgets, workflows, and priorities across multiple stakeholders.
• Track cultural and market trends both inside and outside the dating space to continuously evolve how Tinder shows up in France.
• Report directly to the Senior Marketing Manager France & Benelux.

You’ll need :

• A degree in Marketing, Communications, Business, Cultural Studies or a related field — but we’re equally open to unconventional paths if you bring the vision and the hustle.
• Min. 4 years of experience in marketing, brand management or campaign management
• A strong social-media culture — you understand platforms natively, from TikTok trends to community moods, and you know how brands should (and shouldn’t) show up there.
• Hands-on experience with influencer marketing — from identifying the right profiles to collaborating with creators/ agencies in a way that feels authentic to our audience. 
• A deep understanding of youth and pop culture, especially the 18–25 scene in France — what they care about, what they ignore, and what actually resonates with them.
• A creative instinct that never really switches off — you’re constantly pitching ideas, spotting cultural signals, and pushing concepts further.
• A proactive, “try it and see” mindset — you don’t wait to be asked; you propose, you test, you iterate.
• Strong storytelling skills, with an eye for what makes a campaign memorable, socially relevant, and fun.
• Solid project-management skills — comfortable juggling multiple workstreams, stakeholders, agencies, timelines, and creative assets.
• A natural curiosity for human behavior, relationships and connection — the kind of person who genuinely enjoys understanding how people meet, vibe, flirt, and build community.
• Comfort collaborating with cross-functional teams (creative, product, PR, influencers, agencies…).

Nice to have:

• Experience with lifestyle brands, entertainment, youth culture, or community-driven campaigns.
• Proven track record leading 360° full-funnel campaigns—from strategy and insight to integrated execution across paid, owned, earned, and experiential—delivering measurable impact.
• Experience scaling social and community growth for a brand in an integrated way.
• Experience in a tech scale-up / high-growth environment, comfortable with fast iteration, ambiguity, and scaling programs across markets.

As part of our team, you’ll enjoy:

• The hustle of a startup with the impact of a global business
• Tremendous opportunity to solve some of the industry’s most exciting problems
• Working with an extraordinary team of smart, creative, fun and highly motivated people
• Competitive compensation
• Truly multicultural team across multiple time zones