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The Tinder flame icon

Sr. UX Motion Designer, Brand Experience

Location
Palo Alto, California
Department
Product Design
Job Type
Full Time
Focus

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Our Values:

One Team, One Dram Value Image

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It Value Image

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning Value Image

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions Value Image

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences Value Image

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

As a Senior UX Motion Designer on Tinder’s Brand Experience (BX) team, you will play a pivotal role in shaping the visual and interactive narrative of our platform. Your expertise in motion design will enhance user journeys, creating seamless flows and delightful moments that resonate with our brand identity. You will be at the heart of our center of excellence, leveraging motion to tell compelling stories and establish foundational interaction principles that elevate the Tinder experience across all touch points.


Where you’ll work:

This is a hybrid role and requires in-office collaboration two times per week. This position is located in West Hollywood and/or San Francisco, California. Please include your preferred location in your application.

In this role you will be responsible for:

  • Motion Design Strategy: Develop a comprehensive motion design strategy aligned with Tinder's UX goals and brand vision, defining motion's role in enhancing user experience and maintaining consistency across platforms.
  • Interaction Design: Design and prototype intuitive micro-interactions, transitions, and animations that guide user navigation, enhance engagement, and deliver delightful standalone experiences.
  • Collaboration with Cross-Functional Teams: Partner with designers, product managers, and developers to integrate motion seamlessly into the product lifecycle, ensuring feasibility, accessibility, and optimal implementation.
  • Prototyping & Testing: Create high-fidelity prototypes to demonstrate motion concepts, conduct usability testing, and iterate designs based on user feedback and data-driven insights.
  • Design System Integration: Establish motion design guidelines within Tinder’s design system, ensuring consistent and scalable usage of motion elements across all products.
  • Accessibility Consideration: Design inclusive motion elements that enhance usability for all users, adhering to accessibility standards and minimizing potential barriers.
  • Mentorship & Thought Leadership: Mentor junior designers, promote a culture of excellence, and stay at the forefront of motion design trends and tools to bring fresh perspectives and innovation.
  • Continuous Improvement: Regularly refine motion designs through user and stakeholder feedback, leveraging data to align with evolving user needs and industry standards.
  • Storytelling Through Motion: Utilize motion to convey user journey narratives and emotional connections, enhancing the brand's storytelling and user engagement.
  • Brand Motion Integration: Expand Tinder’s motion design language, building on iconic gestures like the “swipe right” while innovating new motion elements that strengthen brand identity and market differentiation.

You’ll need:

  • 5+ years of experience in motion design, interaction design, or a related field, with a focus on digital products. 
  • A strong portfolio demonstrating your ability to create purposeful and engaging motion design for digital experiences. 
  • Proficiency in motion design tools such as After Effects, Principle, ProtoPie, Lottie, or similar. 
  • Strong collaboration skills, with experience working closely with product designers, engineers, and other cross-functional teams. 
  • A solid understanding of UX principles and how motion design can enhance usability and improve the overall user experience. 
  • Experience designing and implementing motion for mobile platforms, with an eye for optimizing animations for performance. 
  • The ability to manage multiple projects while maintaining high standards for quality and attention to detail. 
  • Excellent communication and presentation skills, with the ability to clearly articulate design decisions and their impact on the user experience.

Preferred qualifications:

  • Experience working within a design system, contributing motion guidelines that ensure consistency across products. 
  • Familiarity with prototyping tools and workflows that integrate motion into interactive prototypes. 
  • Knowledge of inclusive design and accessibility principles, ensuring motion design is accessible to all users. 
  • An understanding of mobile platform limitations and best practices for optimizing motion performance on iOS and Android. 
  • Experience with data-driven design, using insights from user feedback and analytics to inform motion decisions.

Salary Range:

$115,000
-
$135,000
a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder
Right Arrow

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

Ready to make sparks fly at Tinder?

Apply for this role

What life is like on the

Product Design

team

"What surprised me the most about working here is how welcoming and community driven teams are. You are encouraged to learn and grow collectively to create the an optimal and meaningful user experience."
Thelma Naranjo
,
Product Designer

Our hottest benefits for full time employees

Our hottest benefits for interns

Parental Leave

100% paid parental leave (including for non-birthing parents) and family forming benefits

Plan for the Future

100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

Personal Growth

Mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development

Give back

Time off to volunteer and charitable donations matched up to $15,000 annually

Investment in your wellness

Access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

Unlimited PTO

With no waiting period and 10 annual wellness days

Stories from Life at Tinder

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Sr. UX Motion Designer, Brand Experience