Director, Social Media

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Take the Lead
We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.

Move Fast
We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.

Better Together
We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.

Real Talk
We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.

Safety First
We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.

Spark Fun
We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

The Director of Social Media will lead the vision, strategy, and execution of Tinder’s global social presence across TikTok, Instagram, YouTube and emerging platforms. You’ll oversee a team responsible for content, community management, and influencer. This role is ideal for someone who can operate like a founder of Social at Tinder — building systems, setting standards, and driving cultural relevance. You’ll bring a “start-from-scratch” mentality while thriving in a high-growth, high-visibility environment.

Social Strategy & Leadership:

• Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals.
• Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform-specific identities.
• Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement.

Content & Creative Direction:

• Lead the creation of thumb-stopping, conversation-driving social content across all platforms.
• Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments.
• Oversee creator collaborations, influencer strategy, and social-first partnerships.

Analytics, Insights & Optimization:

• Build a rigorous analytics discipline across platforms
• Use data to guide content decisions, trend identification, resource allocation, and optimizations.
• Build and maintain reporting dashboards for leadership visibility.

Team Leadership & Management:

• Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach.
• Foster a culture of creativity, experimentation, accountability, and continuous improvement.

Cross-Functional Collaboration:

• Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal.
• Develop agile processes for real-time reactions, cultural moments, crisis management, and proactive storytelling.

What We’re Looking For:

• 8–10+ years of experience in social media strategy, content leadership, or digital marketing.
• Demonstrated success owning social strategies for challenger brands. 
• Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems.
• Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance.
• Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling.
• Exceptional people leadership skills with experience managing and growing teams.
• A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling.

As a full-time employee, you'll enjoy:

• Flexible Vacation, 10 annual Sick Days
• Time off to volunteer and charitable donations matching
• Comprehensive health, vision, and dental coverage
• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
• 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
• Investment in your wellness: access to mental health support via Modern Health; paid concierge medical membership, pet insurance, ClassPass, Active&Fit Direct fitness membership subsidy, and commuter subsidy
• Free subscription to Tinder