Brand Marketing Manager

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

As Brand Marketing Manager on the Global Brand team you will support Tinder’s brand marketing efforts to break into and fuel culture in the US. This role will be both creative and executional: helping to spot and identify key cultural moments and conversations for Tinder to explore, while also helping the team with day-to-day responsibilities to drive campaigns forward. The right candidate is a Gen Z expert who is on the pulse of US culture and trends.

This role will operate out of our LA office in a hybrid work environment which will require in office presence 3x a week.

In this role you will:

• Develop, implement, and execute the marketing strategy to position Tinder in the US
• Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics, connect KPIs to business impact, and optimize budget and channel mix in-flight
• Work cross-functionally and establish relationships with PR, Business Development, Social Media, Media, Partnerships, and Product to strengthen ideas and creativity and build well-rounded and effective campaigns; proactively manage cross-functional dependencies and serve as the primary marketing lead for assigned initiatives, balancing input from Brand, Media, PMM, Comms, and Legal
• Plan and implement innovative ideas to promote Tinder’s brand and achieve campaign metrics
• Support in leading creative agency relationships, providing structured creative direction — leading with conceptual and strategic alignment before execution detail; align the overall communication strategy with key partners
• Be fully knowledgeable on the Gen Z audience, pop culture and stay current on the cultural calendar within the US
• Set, communicate, and maintain timelines, budgets, and priorities on every project; own project plans end-to-end and proactively manage up on milestones, roadblocks, and leadership decision points — proactively keeping stakeholders informed 
• Monitor market trends both within the dating category as well as outside to generate insights for the localization of the Tinder brand narrative
• Own and develop creative marketing briefs — clearly defining the user problem, objectives, and channel mix in partnership with PMM and Strategy team before moving to execution
• Demonstrate deep channel expertise across key digital and social platforms (e.g., TikTok, YouTube) to guide creative strategy and inform campaign decisions
• Present campaign strategy and results confidently to leadership; bring a clear strategic POV to cross-functional settings, pressure-testing assumptions and driving alignment

You’ll need:

• Bachelor’s degree (business, communications, advertising, media, or related field preferred)
• 5+ years of proven experience with brand strategy
• Experience working with small and large agencies, from leading briefs to 360 execution and delivery
• Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis; ability to connect campaign KPIs to business impact and optimize in-flight
• Innovative mind with a highly developed curiosity to try and test new things — excellent project management skills and execution abilities
• Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment
• Thrive in a fast-paced environment, and high comfort level with ambiguity, and adapting to change
• Organized, attentive to detail, and proactively takes initiative
• Outstanding verbal and written communication skills, including the ability to present confidently to leadership
• Deep familiarity with digital and social platforms, including platform-specific creative best practices (e.g., TikTok, YouTube, Instagram)

As a full-time employee, you’ll enjoy:

• Unlimited PTO (with no waiting period), 10 annual Wellness Days
• Time off to volunteer and charitable donations matched up to $15,000 annually
• Comprehensive health, vision, and dental coverage
• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
• 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
• Investment in your wellness: access to mental health support via Modern Health, BetterHelp, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
• Free subscription to Tinder Gold