Communications Lead - Japan

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

As the Communications Lead, your scope will include:

• Orchestrating and leading Japan communications strategies related to product and company narratives, as well as new product features , pr events and updates
• Collaborating with cross functional partners within Match Group and Tinder to promote culture , trust, safety, and inclusivity narratives.
• Partner with regional teams to build impactful global campaigns and brand narratives
• Devising and implementing a streamlined, concise, and creative local executive communications strategy
• Directly engaging with media, organic influencers and external partners regularly and consistently to deepen relations and build impactful exposure and understanding for the brand
• Crafting product-specific messaging and collaborating closely with product marketing, and safety teams.
• Managing the country budget efficiently and smartly to the benefit of the brand goals
• Being the spokesperson for ongoing storytelling in the markets
• Supervising agency resources and planning - balancing critical thinking and work at your end and using agencies effectively for implementation

Key Qualifications:

• While we understand that not every candidate will “tick all the boxes”, we believe our perfect
match will resonate with our Tinder Values:


One Team, One Dream
• You're a champion of simplicity, keeping communications clear and uncluttered while being resourceful enough to achieve significant results.
• Your optimism is infectious, and your ego never gets in the way of the big picture - you operate with humility.
• You understand that communications as a profession is changing and want to be a part of that change. You’re ready to explore new ways of breaking the routine. And bring ideas to the table
• You bring 7 or above years of experience in the communications field, either in a corporate or agency environment.


Spark Solutions
• You've worked with partners and executives, helping to crystalize their vision and express their unique points of view.
• You appreciate a nimble and flexible environment, where being a Director means you’re a leader in charge and can advance high-impact work quickly


Own it
• You're a pro at taking global storytelling into the local market and can work with cross-functional teams to bring collaborative projects to life
• You consider yourself a hands-on leader with a strong network of relationships with journalists across many verticals. You’re not afraid and actually like to pick up the phone on an incoming note from a reporter, good or bad.


Embrace our Differences
• You understand this is more of a generalist role oscillating between product, corporate, and trust & safety. While your focus is on the East Asian markets, you are comfortable working across multiple time zones.
• You show up as an expert and someone to look up and learn from within the Global comms team and the local market teams


Never Stop Learning
• You possess the ability to devise and implement communications campaigns and can develop and expand capable of developing and expanding ambitious strategies
• You listen and respond to feedback and demonstrate clearly that you can introspect and evolve