EMEA Associate Paid Media Manager

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

In this role you will:

• Report into the EMEA Senior Paid Media Manager, but also work very closely with the global media and country marketing teams. Ensuring strong collaboration with each country’s marketing team will be critical for success in this role.
• Contribute to setting a clear vision for paid media in EMEA and be responsible for delivering this vision along with the EMEA Senior Paid Media Manager.
• Work closely with our inhouse teams, and our agency partners, to allocate budget optimally across campaigns, channels and objectives.
• Contribute to optimising our ways of working & processes with internal and external teams.
• Contribute to the constant evaluation & optimisation of this budget allocation to ensure we are spending as effectively as possible. 
• Advise internal marketing & external creative teams on best practice per media channel during the campaign iteration phase.
• Craft media plans, across brand & user acquisition objectives, that will deliver positive shifts in brand perception & contribute to user growth across EMEA.
• Apply deep knowledge of Martech + MMP ecosystem/integrations to drive efficiency and scale across the organization.
• Build measurement frameworks across short, mid & long term KPIs for our media plans.
• Regularly report on campaign performance and make optimisation decisions as a result of these reports, in the short and long term.
• Have the opportunity to grow and develop, taking ownership of your work.
• Be exposed to wider parts of marketing and other business functions.
• Be close to the impact of paid media and be involved in the conversations about how your planning is contributing to the wider organisation’s strategy/objectives.
• Provide analysis and insights to support campaign recap decks + performance share-outs for senior level executives. Be involved in presenting these in key stakeholder meetings such as the EMEA Monthly Marketing meeting and Global Monthly Marketing Overview (MMO).
• Champion the role of paid media as part of the wider marketing strategy, highlighting its importance to achieving our wider marketing objectives in key stakeholder meetings such as the EMEA Monthly Marketing meeting and Global Monthly Marketing Overview (MMO).

We’re looking for:

• At least 3+ years of experience in a paid media specific function, either agency-side or brand-side.
• Detailed knowledge of holistic paid media landscape and implications for brands. Experience in a cross regional role is a bonus but not essential.
• Experience crafting paid media strategies based on category specific consumer journeys and nuances.
• Comfortable planning, optimising and reporting across brand and performance objectives.
• Experience with at least 1 Ad Manager / DSPs.
• Basic understanding of mobile identity & attribution. Detailed experience/knowledge is not required but is a bonus.
• Basic understanding of Econometrics / MMM and how to use the outputs of this analysis to improve paid media planning.
• Good understanding of paid media’s role in the wider marketing ecosystem, and comfortable discussing this with wider marketing teams.
• Strong analytical skills - able to analyse data, find the key insights, and then present these in an accessible way.
• Outstanding presentation and communication skills. Comfortable presenting to internal/external stakeholders and able to share paid media specific information/learnings in a way that is accessible to non-specialists.
• Comfortable with Microsoft Office and/or Google Suite. Experience with Tableau / Mode is a plus.
• Fluency in English - other European language skills are a plus.
• University Degree in Business Administration, Marketing or related subject desired