Manager / Sr. Manager, Integrated Marketing



Location

West Hollywood, California



Department

Marketing



Job Type

Full Time



Focus

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

Our Values:

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role:

The Manager / Senior Manager will be part of the Content & Culture marketing team leading Tinder’s college marketing efforts! This is an exciting opportunity to craft and elevate Tinder’s brand positioning and adoption amongst this critical cohort. This role will set the US college strategy for Tinder acting as the go-to expert and advocate for the college user experience. Flexing both executional and creative skills, this position will work cross functionally with internal and external partners to drive forward an innovative 360 marketing plan.

This role will report to the Director of Culture & Content and operate out of our Los Angeles office in a hybrid model. In office presence required x3/week.

In this role you will:

Spearhead Tinder’s college marketing efforts setting the vision and long term strategy to drive adoption and growth with this demo
Identify tactics to elevate perception and engage college students
Guide agency partners from conception through execution
Set the marketing mix to support campaign including but not limited to; on-the-ground events, ambassadors, influencers, social, paid media
Work cross-functionally and collaboratively with internal teams including brand, product, comms, social, creative, research, analytics
Partner with product and product marketing to develop solutions for improving college user experience
Manage the day-to-day logistics of project plans crafting and owning timelines, budgets, trackers, and recaps
Live and breathe in culture - we are looking for a college subject matter expert and thought leadership around what will cut through with Gen Z
Track results and analytics and draw meaningful conclusions and takeaways from these metrics and regularly sharing them with the team
Conduct and leverage research on cultural moments, conversations, brands, and trends that align with Gen z and specifically related to the college life

We're looking for:

Prior marketing experience focused on college and/or building similar community engagement / brand ambassador programs
Experience leading brand campaigns at various budget tiers
Experience working across multiple marketing verticals including experiential, social, influencers, brand ambassadors
Experience working with external agencies including creative, strategy, and media
Someone who is both a creative mind and executional expert
Proactive self-starter and strategic problem solver with get-it-done attitude
Extremely organized and able to maintain quality output while working in a fast-paced environment
Strong project management skills and attention to detail
Has an eye for spotting cultural trends
Positive and optimistic outlook

As part of our team, you’ll enjoy:

The liveliness of a startup with the impact of a global business
Tremendous opportunity to solve some of the industry’s most exciting problems
Working with an extraordinary team of smart, creative, fun, and highly motivated people
Unlimited PTO (with no waiting period), 10 annual Wellness Days
Time off to volunteer and charitable donations matched up to $15,000 annually
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, BetterHelp, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder Gold

Salary Range:

$130,000

$150,000

a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

We don’t just

accept

difference, we

celebrate

it

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more about inclusion at Tinder

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@matchgroup.com.

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We don’t just

accept

difference, we

celebrate

it

Learn more about inclusion at Tinder

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.